/* Editorial guide, using the existing Postelix type, colours and artwork. */
.pb{--pb-ink:#28282d;--pb-muted:#555661;--pb-line:#dedfd9;--pb-paper:#fafaf1;color:var(--pb-ink);background:var(--pb-paper);font-size:17px;line-height:1.65}
.pb [hidden]{display:none!important}
.pb h1,.pb h2,.pb h3{font-family:Poppins,var(--font);font-weight:500;line-height:1.2;letter-spacing:-.035em;text-wrap:pretty}
.pb a{color:var(--blue);text-underline-offset:4px}
.pb a:hover{text-decoration-thickness:2px}
.pb .btn-primary{color:var(--white)}
.pb button{font:inherit}
.pb :focus-visible{outline:3px solid var(--blue);outline-offset:5px}
.pb section[id],.pb header[id]{scroll-margin-top:116px}
.pb-wrap{width:min(1200px,100%);padding-inline:32px;margin-inline:auto}
.pb .nav{background:#f7faff;box-shadow:0 1px 0 rgba(45,68,235,.07)}
.pb .nav.scrolled{background:rgba(250,250,241,.96)}
.pb .nav .container{max-width:1200px}
.pb .nav a{text-decoration:none}
.pb .nav-toggle{min-width:44px;min-height:44px}
.pb .nav-lang{display:inline-flex;align-items:center;gap:6px;font-size:14px;color:var(--pb-ink);padding:8px;border:1px solid var(--pb-line);border-radius:12px 4px}
.pb .nav-lang svg{width:16px;height:16px}
.pb .nav-mobile a{min-height:44px}
.pb .nav .nav-cta{font-size:14px;min-height:44px}
.pb-skip{position:fixed;top:12px;left:12px;z-index:1000;transform:translateY(-200%);padding:10px 18px;background:white;border:2px solid var(--blue);border-radius:8px}
.pb-skip:focus{transform:none}
.pb-hero{position:relative;isolation:isolate;overflow:hidden;background:#f4faff;padding:28px 0 74px;text-align:center}
.pb-hero::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(244,250,255,.1),rgba(244,250,255,.24) 65%,#fafaf1),url('/build-audience/assets/hero-bg-meadow.webp') center 40%/cover;opacity:.48}
.pb-edition{display:flex;justify-content:space-between;gap:16px;max-width:1050px;margin:0 auto 42px;font-family:Karla,var(--font);font-size:13px;text-transform:uppercase;letter-spacing:.11em;color:#4d5261}
.pb-kicker{font-family:Karla,var(--font);font-size:14px;font-weight:600;letter-spacing:.09em;text-transform:uppercase;color:var(--blue)}
.pb-hero h1{font-size:clamp(40px,5.4vw,72px);line-height:1.09;margin:18px auto 24px;letter-spacing:-.045em}
.pb-hero h1 em{font-style:normal;color:var(--blue)}
.pb-deck{font-size:clamp(18px,1.6vw,21px);line-height:1.55;max-width:640px;margin:0 auto}
.pb-hero-note{font-size:15px;color:#515566;max-width:620px;margin:16px auto 0}
.pb-actions{display:flex;align-items:center;justify-content:center;gap:28px;flex-wrap:wrap;margin-top:30px}
.pb .pb-actions .btn{font-size:16px;min-height:52px;height:auto;padding:14px 23px;gap:18px;white-space:normal;line-height:1.35;text-align:center}
.pb-download{font-size:15px;font-weight:500;text-decoration:none;line-height:1.4;text-align:left}
.pb-download>span{display:block;font-size:13px;font-weight:400;color:var(--pb-muted);margin-top:4px}
.pb-download:hover{text-decoration:underline}
.pb-byline{display:flex;justify-content:center;gap:12px;flex-wrap:wrap;margin-top:30px;font-size:13px;color:#595d6b}
.pb-byline>a{color:inherit}
.pb-chooser{padding-block:24px 76px}
.pb-section-label{display:flex;justify-content:space-between;align-items:baseline;gap:16px;flex-wrap:wrap;margin-bottom:22px}
.pb-section-label h2{font-size:25px}
.pb-section-label p{color:var(--pb-muted);font-size:15px}
.pb-route-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.pb-blue{--pb-tint:#e8ecff;--pb-accent:#293fb1;background:var(--pb-tint)}
.pb-peach{--pb-tint:#fce7dc;--pb-accent:#8c4329;background:var(--pb-tint)}
.pb-green{--pb-tint:#e7efdf;--pb-accent:#476136;background:var(--pb-tint)}
.pb-lilac{--pb-tint:#ede5f5;--pb-accent:#674589;background:var(--pb-tint)}
.pb-route{color:var(--pb-ink)!important;border-radius:24px 8px;padding:22px;text-decoration:none;display:flex;flex-direction:column;min-width:0;border:1px solid rgba(40,40,45,.07);transition:transform .18s,border-color .18s,box-shadow .18s}
.pb-route:hover{transform:translateY(-4px);border-color:var(--pb-accent);box-shadow:0 8px 20px #2525410d}
.pb-route-number{display:flex;justify-content:space-between;font-family:Karla,var(--font);font-size:14px;color:var(--pb-accent)}
.pb-route h3{font-size:28px;margin:25px 0 10px}
.pb-route p{font-size:16px;line-height:1.5;flex:1}
.pb-route-output{font-size:13px;line-height:1.4;color:var(--pb-accent);border-top:1px solid #28282d1a;padding-top:14px;margin-top:26px}
.pb-layout{display:grid;grid-template-columns:200px minmax(0,800px);gap:64px;align-items:start;padding-bottom:80px}
.pb-rail{position:sticky;top:115px;font-size:14px;max-height:calc(100dvh - 140px);overflow:auto;scrollbar-width:thin;padding:4px}
.pb-rail nav{display:flex;flex-direction:column;gap:4px}
.pb-rail nav>p{font-size:13px;text-transform:uppercase;letter-spacing:.06em;color:var(--pb-muted);margin-bottom:14px;font-family:Karla,var(--font)}
.pb-rail nav>a{display:flex;gap:10px;align-items:center;padding:9px 12px;min-height:44px;color:var(--pb-muted);text-decoration:none;border-left:2px solid transparent;line-height:1.35}
.pb-rail nav>a>span{font-size:12px;color:#707383;font-variant-numeric:tabular-nums}
.pb-rail nav>a:hover,.pb-rail nav>a[aria-current]{color:var(--blue);background:#e8ecff80;border-left-color:var(--blue);border-radius:0 8px 8px 0}
.pb-rail-demo{display:block;border-top:1px solid var(--pb-line);margin-top:24px;padding-top:22px;text-decoration:none;font-weight:500}
.pb-rail-demo>span{float:right}
.pb-rail-demo small{display:block;font-size:13px;line-height:1.55;font-weight:400;color:var(--pb-muted);margin-top:8px}
.pb-article{min-width:0}
.pb-chapter{padding:0 0 70px;margin-bottom:70px;border-bottom:1px solid var(--pb-line)}
.pb-chapter h2{font-size:clamp(30px,3.3vw,44px);margin:16px 0 24px}
.pb-chapter h3{font-size:21px;margin:28px 0 10px;line-height:1.35;letter-spacing:-.02em}
.pb-chapter p{margin-top:17px}
.pb-chapter p.pb-kicker{margin-top:0}
.pb-chapter .pb-lead{font-size:21px;line-height:1.55;letter-spacing:-.015em;color:#373840;margin-top:0}
.pb-pullquote{margin:32px 0;padding:6px 0 6px 25px;border-left:3px solid var(--blue)}
.pb-pullquote p{font-family:Poppins,var(--font);font-size:24px;font-weight:400;line-height:1.45;letter-spacing:-.02em;margin:0;max-width:590px}
.pb-steps{list-style:none;counter-reset:steps;margin:30px 0}
.pb-steps>li{position:relative;padding-left:49px;counter-increment:steps;margin:26px 0}
.pb-steps>li::before{content:counter(steps,decimal-leading-zero);position:absolute;left:0;top:2px;color:var(--blue);font-family:Karla,var(--font);font-size:14px;font-weight:600;border-top:1px solid #a6afe9;padding-top:4px;width:28px}
.pb-steps>li h3{margin:0 0 8px;font-size:20px}
.pb-steps>li p{margin:0}
.pb-chapter-head{padding:30px 32px 34px;border-radius:28px 8px;margin:0 0 30px;border:1px solid #28282d0a}
.pb-chapter-meta{display:flex;gap:12px;justify-content:space-between;flex-wrap:wrap;align-items:center;color:var(--pb-accent);font-family:Karla,var(--font);font-size:14px}
.pb-chapter-meta>span{text-transform:uppercase;letter-spacing:.1em;font-weight:600}
.pb-chapter-meta>a{color:var(--pb-accent);font-size:13px;text-decoration:none;padding-block:8px}
.pb-chapter-head h2{margin:30px 0 16px;font-size:clamp(30px,3.3vw,45px);line-height:1.18}
.pb-chapter-head p{font-size:16px;line-height:1.6;margin:0;max-width:570px}
.pb-template{margin:30px 0;background:#f1f2e9;border:1px solid #dedfd5;border-radius:18px 6px;overflow:hidden}
.pb-template-head{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;padding:16px 22px;border-bottom:1px solid #dedfd5;font-family:Karla,var(--font);font-weight:600;font-size:15px}
.pb-template button{background:#fff;border:1px solid #b2badf;border-radius:10px 4px;color:var(--blue);font-family:var(--font);font-size:14px;cursor:pointer;min-height:44px;padding:9px 14px;line-height:1.3}
.pb-template button:hover{background:#e8ecff}
.pb-template pre{white-space:pre-wrap;overflow-wrap:anywhere;word-break:normal;font-family:var(--font);font-size:15px;line-height:1.8;padding:22px;color:#45464c;tab-size:2}
.pb-example{background:#fffefa;border:1px solid var(--pb-line);border-radius:18px 6px;margin:30px 0;padding:26px}
.pb-caption{font-family:Karla,var(--font);font-size:13px;letter-spacing:.05em;text-transform:uppercase;color:var(--pb-muted);margin:0 0 15px!important;line-height:1.55}
.pb-example h3{margin-top:10px}
.pb-example blockquote{font-size:21px;line-height:1.55;letter-spacing:-.015em;color:#343846;padding:4px 0}
.pb-example>p:last-child{margin-bottom:0}
.pb-table-scroll{max-width:100%;overflow-x:auto;border:1px solid var(--pb-line);border-radius:12px;margin:24px 0;overscroll-behavior-x:contain}
.pb table{border-collapse:collapse;width:100%;min-width:560px;text-align:left;font-size:15px;line-height:1.6}
.pb th,.pb td{padding:15px 18px;border-bottom:1px solid var(--pb-line);vertical-align:top}
.pb thead th{font-family:Karla,var(--font);font-weight:600;background:#eceee4}
.pb tbody th{font-weight:500;width:23%;color:#30323a}
.pb tbody tr:last-child>*{border-bottom:0}
.pb-example .pb-table-scroll{margin-bottom:0}
.pb .pb-fine{font-size:14px;line-height:1.65;color:var(--pb-muted)}
.pb-walkthrough{margin-top:16px;border:1px solid #d9dedc;border-radius:12px;background:#fffefa}
.pb-walkthrough summary{position:relative;list-style:none;font-weight:500;font-size:16px;line-height:1.5;cursor:pointer;padding:20px 54px 20px 22px}
.pb-walkthrough summary::-webkit-details-marker{display:none}
.pb-walkthrough summary::after{content:'+';position:absolute;right:22px;top:16px;font-size:24px;font-weight:400;color:var(--blue)}
.pb-walkthrough[open] summary::after{content:'−'}
.pb-walkthrough[open] summary{border-bottom:1px solid #e3e6df}
.pb-walkthrough>div{padding:4px 22px 22px;font-size:16px}
.pb-walkthrough ol{padding-left:24px;margin-top:18px}
.pb-walkthrough li{padding-left:4px;margin:10px 0}
.pb-related{font-size:15px;margin-top:26px!important}
.pb-compare{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.pb-compare>div+div{border-left:1px solid var(--pb-line);padding-left:24px}
.pb-compare p{font-size:16px}
.pb-example-letter{font-family:Karla,var(--font);color:#536742;border:1px solid #b4c5a6;background:#e7efdf;width:36px;height:36px;display:inline-grid;place-items:center;border-radius:50%;margin-bottom:8px}
.pb-research{border:1px solid #c4bcdf;border-radius:22px 7px;padding:30px;margin:32px 0;background:#eee8f7}
.pb-research .pb-kicker{color:#674589}
.pb-research h3{font-size:27px;line-height:1.3;margin:14px 0}
.pb-research-number{display:flex;gap:26px;align-items:center;margin:25px 0;border-block:1px solid #d2c9e5;padding:22px 0}
.pb-research-number strong{font-family:Poppins,var(--font);font-size:65px;letter-spacing:-.05em;line-height:1;white-space:nowrap;color:#614685;font-weight:500}
.pb-research-number strong>span{font-size:32px;letter-spacing:-.04em;color:#716083}
.pb-research-number p{margin:0;max-width:270px;font-size:18px;line-height:1.5}
.pb-research>a{display:inline-block;margin-top:18px;font-size:16px;font-weight:500}
.pb-week{margin:28px 0;border-top:1px solid var(--pb-line)}
.pb-week>div{display:grid;grid-template-columns:100px 1fr;column-gap:20px;padding:21px 0;border-bottom:1px solid var(--pb-line)}
.pb-week span{grid-row:1/3;font-family:Karla,var(--font);font-size:14px;color:var(--blue);padding-top:3px}
.pb-week h3{margin:0;font-size:19px}
.pb-week p{margin-top:7px;font-size:16px}
.pb-about{padding:0 0 20px;font-size:14px;color:var(--pb-muted)}
.pb-about h2{font-size:21px;margin-bottom:16px;color:var(--pb-ink)}
.pb-about p+p{margin-top:12px}
.pb-final{text-align:center;padding:92px 0 100px;background:linear-gradient(180deg,rgba(250,250,241,.8),rgba(250,250,241,.16) 30%,rgba(236,244,254,.85)),url('/build-audience/assets/cta-bg-lotus.webp') center/cover;border-radius:36px 36px 0 0}
.pb-final h2{font-size:clamp(36px,4.7vw,62px);margin:20px auto 24px;line-height:1.13}
.pb-final .pb-wrap>p:not(.pb-kicker){max-width:600px;margin:0 auto;font-size:18px;line-height:1.6}
.pb-final .pb-wrap>p.pb-fine{margin-top:22px;font-size:14px}
.pb .footer a{color:inherit}
.pb .footer .footer-legal a,.pb .footer .footer-copy{font-size:13px}
.pb-status{position:fixed;bottom:24px;left:50%;transform:translateX(-50%);z-index:300;max-width:calc(100vw - 40px);width:max-content;border-radius:12px;background:#282c46;color:white;box-shadow:0 8px 30px #20213c20;padding:14px 22px;font-size:15px;pointer-events:none}
.pb-status:empty{display:none}
@media(min-width:821px) and (max-width:1100px){.pb .nav-links{gap:18px!important}.pb .nav-links a{font-size:14px!important}.pb .nav-actions{gap:12px}.pb .logo{height:26px}}
@media(max-width:1050px){.pb-layout{grid-template-columns:175px minmax(0,1fr);gap:36px}.pb-route{padding:20px}.pb-route h3{font-size:25px}.pb-route-output{font-size:12px}.pb-research-number{flex-wrap:wrap}}
@media(max-width:820px){
  .pb-wrap{padding-inline:24px}.pb .nav .container{padding-inline:24px;height:76px!important;padding-block:14px!important}
  .pb .nav-actions .nav-lang{display:none}.pb .nav .nav-cta{min-width:0!important;padding-inline:14px!important;height:44px;min-height:44px}.pb .logo{height:25px}
  .pb-hero{padding:24px 0 50px}.pb-edition{margin-bottom:34px}.pb-hero h1{font-size:clamp(38px,7.5vw,58px)}
  .pb-route-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.pb-route h3{font-size:27px}.pb-route-output{font-size:13px}.pb-route p{max-width:220px}
  .pb-chooser{padding-bottom:38px}.pb-layout{display:block}.pb-rail{position:sticky;top:76px;z-index:30;background:var(--pb-paper);max-height:none;margin:0 -24px 38px;padding:8px 20px;border-block:1px solid var(--pb-line);overflow:auto}
  .pb-rail nav{flex-direction:row;width:max-content;gap:4px}.pb-rail nav>p,.pb-rail-demo{display:none}.pb-rail nav>a{white-space:nowrap;border-left:0;border-bottom:2px solid transparent;padding:8px 11px;font-size:14px}.pb-rail nav>a[aria-current]{border-bottom-color:var(--blue);border-left:0;border-radius:7px 7px 0 0}
  .pb section[id],.pb header[id]{scroll-margin-top:160px}.pb-chapter{margin-bottom:50px;padding-bottom:50px}.pb-chapter-head{padding:24px}.pb-chapter h2{font-size:clamp(30px,5.5vw,42px)}.pb-chapter-head h2{font-size:clamp(30px,5.5vw,42px)}.pb-chapter-head h2 br{display:none}
}
@media(max-width:480px){
  .pb{font-size:16px}.pb-wrap{padding-inline:20px}.pb-edition{font-size:12px;gap:8px;margin-bottom:28px}.pb-hero h1{font-size:clamp(34px,9vw,44px)}.pb-kicker{font-size:13px}.pb-deck{font-size:18px}
  .pb .nav .container{padding-inline:16px}.pb .nav .nav-cta{font-size:13px;padding-inline:10px!important}.pb .nav-actions{margin-left:auto;margin-right:8px}.pb .logo{height:22px}
  .pb-actions{gap:20px;flex-direction:column}.pb-download{text-align:center}.pb-byline{gap:8px;font-size:12px}.pb-route-grid{gap:12px}.pb-route{padding:17px;border-radius:20px 6px}.pb-route h3{font-size:24px;margin-top:18px}.pb-route p{font-size:15px}.pb-route-output{font-size:12px;margin-top:18px}
  .pb-section-label h2{font-size:23px}.pb-section-label p{font-size:14px}.pb-rail{margin-inline:-20px;padding-inline:16px}.pb-chapter .pb-lead{font-size:19px}.pb-pullquote p{font-size:21px}.pb-pullquote{padding-left:18px}.pb-steps>li{padding-left:40px}.pb-steps>li h3{font-size:19px}
  .pb-chapter-head{padding:22px 20px}.pb-chapter-meta{font-size:13px}.pb-chapter-meta>a{font-size:12px}.pb-chapter-head h2{font-size:31px}.pb-example,.pb-research{padding:20px}.pb-compare{grid-template-columns:1fr;gap:22px}.pb-compare>div+div{border-left:0;border-top:1px solid var(--pb-line);padding:22px 0 0}.pb-research h3{font-size:25px}.pb-research-number{gap:18px}.pb-research-number strong{font-size:58px}.pb-research-number p{max-width:none;font-size:17px}
  .pb-template-head{padding:14px 18px;gap:12px}.pb-template pre{padding:18px;font-size:14px}.pb-walkthrough summary{padding:18px 45px 18px 18px}.pb-walkthrough summary::after{right:17px}.pb-walkthrough>div{padding:2px 18px 18px}.pb-week>div{grid-template-columns:78px 1fr;gap:6px 12px}.pb-week span{font-size:13px}.pb-week h3{font-size:18px}.pb-week p{font-size:15px}.pb-final{padding:64px 0 70px}.pb-final .pb-wrap>p:not(.pb-kicker){font-size:17px}
}
@media(max-width:350px){.pb-route-grid{grid-template-columns:1fr}.pb-route p{max-width:none}.pb .nav .nav-cta{max-width:96px;white-space:normal;text-align:center}.pb .logo{height:20px}.pb-edition{flex-direction:column;gap:4px}.pb-chapter-head h2{font-size:28px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.pb *, .pb *::before,.pb *::after{animation:none!important;transition:none!important}.pb-route:hover,.pb .btn:hover{transform:none}}
@media print{
  .pb{background:white;color:#111;font-size:11pt;line-height:1.5}.pb .nav,.pb-rail,.pb-status,.pb-skip,.pb-chapter-meta>a,.pb-template button,.pb-final,.pb .footer,.pb-actions,.pb-byline,.pb-chooser{display:none!important}.pb-wrap{width:100%;max-width:none;padding:0}.pb-layout{display:block}.pb-hero{padding:0 0 24px;background:white;text-align:left}.pb-hero::before{display:none}.pb-hero h1{font-size:32pt}.pb-edition{margin-bottom:18px}.pb-deck{margin:0}.pb-hero-note{margin:10px 0}.pb-chapter{padding-bottom:24px;margin-bottom:24px}.pb-chapter-head{break-after:avoid;background:#eee;padding:16px}.pb-chapter h2,.pb-chapter-head h2{font-size:24pt}.pb-template,.pb-example,.pb-research{break-inside:avoid}.pb-template pre{font-size:10pt}.pb table{min-width:0;font-size:10pt}.pb-table-scroll{overflow:visible}.pb-walkthrough{display:none}.pb-about{font-size:10pt}
}