LinkedIn audience magic.

Hand-pick your audience, name by name.
Know which content and ads fit your market.
Keep every lead your marketing earned.

Takes ten seconds. We'll be in touch personally.

Postelix dashboard building your audience name by name: every buyer in your B2B market surfaced with name, role and LinkedIn profile, sourced from ad campaigns, trends, your brand's engagers, champions, your own inputs, competitors' engagers and influencers
What the engine does
Build: your market becomes a named audience, scored and yours to curate. A list of named buyers with role and latest signal.
Present: your content fine-tuned for exactly your list. A LinkedIn post and the conversation it earned.
Convert: whoever acts gets caught and answered by your team, a live LinkedIn conversation
Where your audience comes from

We don't wait for the algorithm to
bring your buyers. We go get them.

Six sources of your audience: your competitors' engagers, the room, your brand's engagers, trusted voices, champions and your own inputsSix sources of your audience: your competitors' engagers, the room, your brand's engagers, champions, your own inputs and trusted voices
Dynamic list

Every person on the list, by name.

Get a dynamic list that re-scores itself every week: new buyers enter, people who act warm up, wrong fits drop out. The only list that gets more precise the longer it runs.

People in your named audience
Babette Huard

warming up on LinkedIn

Maia Clabbers

liked your ad

Mauro Bianchi

engaged 2x this week

The unit

Accounts don't pull you in. People do.

Inside every company that matters there are one or two people who bring you through the door. Postelix names and ranks them per account, then hands you the exact topics that land with them.

So you can test whether a post or an ad will work on your champion before you spend, and walk into the account already knowing what they care about.

FoundryLoop target account, 2,800+ people. Champions ranked by proximity to you: Adriana Neuer, Head of marketing, 98%; Sonja Djukic, Director IT, 87%; Csapó Erssike, Managing partner, 50%; Kamilla Bocharova, Finance & data analyst, 43%
The process

Four moves, every week.

01 Their world

Know what they care about.

The topics rising in your market and the voices your champions trust, so your posts, ads and outbound speak into their world, in the places they already are.

02 The movement

Know who to focus on.

Who entered the market, who's warming, who just acted. Your outbound aims at the people in motion this week, not a static list from last quarter.

03 The catch

Everyone who acts, by name.

Every reaction, comment and profile view from your market comes back as a named person, handed to your motion. The conversations stay yours.

04 On your desk

Delivered, week one.

Champions, their world and the movement, tiered and ready. Concierge from day one; product surfaces arrive through the beta.

Post intelligence

We tell you which angle fits your market, and why, before you post.

Three post drafts ranked, with Hook C marked winner
Ranked results: the model scores each draft on hook, angle and audience response, and explains why the winner wins
The winning live post is promoted into a sponsored LinkedIn ad
The named audience list: people, roles, companies and the signal each one gave
WE CONVERT EVERY SIGNAL YOU GENERATE

Content, ads, profiles.

The moment someone in your market acts, they land in your leads view, with the receipt attached.

content

Likes are leads.

Someone from your market liked your post? Every reaction and comment on your team's posts gets matched against your named list and lands as a lead, with the exact post attached.

ads

Spend that reports back.

Most tools tell you clicks, but we tell you who. Engagement on your campaigns comes back as named people from your list, so budget stops disappearing into a dashboard and starts filling your pipeline view.

profiles

Intent before a word.

When someone from your list keeps viewing your team's profiles, that's a buyer circling. Each view comes back as a named person, so you reach out while you're still on their mind.

TRUSTED VOICES

Your market already trusts someone. We know who.

We map which creators the people in your market actually engage with, ranked by overlap with your list. A 12k-follower niche voice your buyers love beats a 500k generalist every time. Then you pick the play: engage them, partner with them, or run your best post as an ad through their voice. Borrowed trust, delivered to your market.

And the intro writes itself: "a meaningful slice of our market engages with your posts" is the rare cold message a creator is happy to receive.

Voices your market follows% of your list
Rienke Vet12.4k followers · RevOps
71%
Blake Esmond8.9k followers · B2B sales
54%
Szymon Adamski31k followers · Growth
38%
The funnel, finally visible

You're already spending money on LinkedIn. See
exactly where it goes.

No more audience and spend blindness. Every stage of your LinkedIn funnel becomes companies you can name, and whoever acts becomes a person you can name.

Your LinkedIn funnel: named market, saw your post or ad, engaged, on your site, in conversation
HubSpot
Pipedrive
Slack
Salesforce
Attio
Instantly
Folk
Ships with your stack

The audience is yours. Send it anywhere.

Audience and hand-raisers sync both directions with the tools you already run. No copy-paste ops.

PACKAGES

What it costs

First 10 customers keep this price for lifeCheaper than your first GTM hire
One audience, up to 2,500 people
Readout, draft testing, capture
Follow-up drafting for one poster
Ad budget stays in your own account, we recommend from EUR 500/month
Audience up to 7,500
Trusted-voice ad partnerships
Shared view of who is warming up
Bigger audiences across regions
Quarterly strategy
Priority support
Our writers interview you monthly and write your posts from it, design the visuals, and run the follow-ups with you.
Scoped: 2 posts per week per seat plus follow-up handling.

FAQs

Audience-based marketing means you start from the people who can actually buy from you, put them on one named list, and build your content and ads around exactly that market. Most marketing runs the other way round: pick a channel or a job title, push content out, and hope the right people are watching. Here you name your market first, then earn its attention. Postelix is built around that. We find the buyers in your market, keep your team's posts and ads in front of that market, and hand you everyone who acts.

Cold outreach messages strangers who never asked to hear from you. This works the opposite way. Your buyers see your content first and get familiar with you over a few weeks, and you only reach out to the ones who have already acted: someone who liked a post or looked at a profile. Nothing goes out in your name until your team has read it and approved it.

A lead list is a static file of names that goes stale the day you buy it, and everyone else in your space has bought the same one. Your audience is not that. It is your market by name, it stays current, and it grows every week from the people who react to your content, look at your team's profiles, or turn up on your site. You are not renting contacts for one campaign. You are building something that gets warmer the longer it runs.

Targeting by job title puts your ad in front of everyone who holds that title, and most of them will never buy from you. We work the other way round. Your audience shows us where your buyers actually sit, and your proven posts are promoted with LinkedIn's own targeting aimed at those companies, roles and regions, sometimes through voices your market already trusts and follows. Budget concentrates on your market instead of spraying a job title.

You tell us what you sell and who you compete with. From there we build your audience out of your market's public activity: the people who follow and engage with your competitors, the buyers you name for us yourself, and any Sales Navigator searches you already run. Then it keeps filling in from everyone who acts on your content, views your team's profiles, or whose company lands on your website. You go down the list and strike out anyone who does not belong, so you always approve who counts as your market.

It's yours. Two-way sync with your CRM, plus CSV and API export at any time, so your sales team can keep working the list.

Your next 2,000 customers, by name.

Takes ten seconds. We'll be in touch personally.

Build your audience

Join the Postelix waitlist.

Tell us where to reach you and roughly how large your audience is. We'll follow up personally.

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