Postelix vs Apollo.io: What Each Does on LinkedIn

Overview

What this comparison covers

According to Apollo's help center, LinkedIn tasks in a sequence "need to be manually completed", so you send each one yourself, and Apollo has no LinkedIn connection status column. Apollo is a B2B contact database with email sequences, a dialer, deal management and AI agents, sold per seat.

Postelix starts from your target accounts. It names the people who matter at each one and shows who reacts to your company and your competitors on LinkedIn. Each person comes with the colleague best placed to reach them, and Postelix prepares the first message from that colleague's account.

Teams who compare the two often use Apollo already, for email addresses and cold email. The question is then whether to add Postelix next to it.

This comparison is written by Postelix. We are not affiliated with Apollo. We read Apollo's public pages and help center on 14 October 2026. Features and prices change, so check theirs before you decide.

Vendor

What Apollo provides

Apollo describes itself as one connected GTM system. Its homepage lists more than 240 million contacts and 30 million accounts, with buying signals such as intent topics, job changes and website visits. On top of the data sit unlimited email sequences on paid plans, a dialer, call recording, deal management and AI agents that research accounts, write outreach and book meetings. It works inside Apollo or through Claude, ChatGPT and its own MCP server.

It connects to Salesforce, HubSpot, Outreach and Salesloft, and more than 600,000 companies use it, according to its pricing page. See Apollo's pricing page and its help article on LinkedIn tasks, both read 14 October 2026.

Postelix

What Postelix provides

Postelix starts from your target accounts. It reads the people inside each account and reasons about who owns the problem you solve, including roles a title filter would miss, and it gives the reason for each name. Next to LinkedIn it reads company news, hiring, public filings, company-level website visits and your CRM.

Then it watches LinkedIn: reactions and comments on your company's and colleagues' posts, profile visits on connected accounts, company page visits and reactions to competitors' posts. Each person arrives with the colleague best placed to reach them, usually someone already connected. Postelix prepares the first message from that colleague's account, and each colleague chooses automatic sending or approval first. People and accounts reach your team in Slack and HubSpot.

In his first month with Postelix, Ronak Khunt, founder of SimpleURL.tech, saw 31% of cold connection requests accepted and replies from 30% of the people it contacted.

Comparison table

Compare the workflows

Fit

Which fits your team?

Choose Apollo when your team needs contact data and outreach volume across many accounts. It is the cheaper way to give each seller email addresses and phone numbers, and its free plan lets you try it without paying.

Choose Postelix when your accounts are known and the hard part is deciding who to talk to at each one, and when your leaders post on LinkedIn. Postelix then shows who reacted to those posts or visited a profile, and which colleague is connected to them.

The two also work side by side: Apollo for email and calls, Postelix for the accounts that matter most.

Limits

Where each one stops

Apollo's credits reset each billing cycle and don't roll over, and phone numbers cost 8 credits each. LinkedIn steps in a sequence are reminders: you copy the message and send it yourself. LinkedIn engagement, such as who reacted to a competitor's post, is not among the signals described on the pages we read.

Postelix has no email sequencing or dialer of its own and delivers to Slack and HubSpot. Named profile visits need LinkedIn Premium or Sales Navigator on the connected account. It costs more per month than an Apollo seat. For ZoomInfo as well, see the ZoomInfo and Apollo alternative.

Cost

Compare scope and cost

Apollo has a free plan. Paid plans are priced per seat, and annual billing saves 24%. Basic and Professional have a 14-day trial with 75 credits.

Postelix Basic is EUR 590 a month for 500 accounts watched, every colleague's posts monitored and profile visits on 5 connected LinkedIn accounts. Team is EUR 1,190 a month for 1,500 accounts and 15 connected accounts. Enterprise starts at EUR 2,390 a month for 5,000 accounts and 50 connected accounts. Users are unlimited on every plan, and prices exclude VAT. You start with a demo and 7 days on your own market, with a work email and no card, then three months on the plan you pick with no setup fee.

Next step

Test it on ten accounts

Pick ten target accounts your team is working now. For each one, write down who you are talking to and who else should be in the room. If an Apollo search answers that, Apollo covers it. If most answers are guesses, Postelix is built for that part.

See how Postelix finds the right people, how it keeps track of your champions, how it captures who engages with competitors and what it measures.