Last updated July 2026
Postelix vs Apollo · Compared honestly
Apollo is a contact database with sequencing built on top, sold per seat and built for teams that need reach. Postelix is a LinkedIn-first engine that works a small number of accounts when a buying signal appears. Both get called "outbound tools", which is why people compare them. This page lays out what each actually does, with current pricing from Apollo's own page, and says plainly which one you should buy.
Apollo.io is a B2B contact database with a sales engagement layer on top: you search 240M+ contacts and 30M+ companies, build lists, then run email sequences, calls and CRM-synced workflows against them.
The database is the core of the product and the reason most people buy it. Everything else, sequencing, the dialer, enrichment, intent topics, analytics, is built to make that data usable without leaving the tool. Apollo describes its reach as "Millions of sellers at over 600,000 companies beat their number with Apollo" (apollo.io, July 2026).
Pricing is per seat with an annual discount, and usage runs on a single unified credit pool. As published in July 2026: an email address costs 1 credit, a phone number costs 8 credits, enrichment runs 1 to 8 credits, an AI research run costs 1 credit, and the US dialer costs 2 credits per minute (apollo.io/pricing).
Prices below are per seat per month billed annually, as published on apollo.io/pricing in July 2026. Apollo shows an annual discount labelled "Save 24%", but we could not read the exact monthly-billed figures off the page, so we are not stating them.
| Plan | Price per seat/mo (annual) | Credits per seat/yr | Notable inclusions |
|---|---|---|---|
| Free | $0 | 900 | 2 sequences, AI assistant with a 5-chat limit, extensions, basic filters |
| Basic | $49 | 30,000 | Unlimited sequences, deliverability suite and warmup, advanced filters, CRM integrations, US dialer |
| Professional | $79 | 48,000 | A/B testing, unlimited Gmail and Microsoft mailboxes, automated workflows, call recordings with 4,000 AI minutes |
| Organization | $119 (minimum 3 seats) | 72,000 | 12 intent topics, 8,000 AI call minutes, SSO, advanced security, bring your own LLM key |
| Custom | Talk to sales | Not published | Enterprise terms |
Source: apollo.io/pricing, July 2026. The advanced Power, Parallel and International dialer is a separate team-level add-on at $149 per month, or $119 per month billed annually (apollo.io/product/dialer). Apollo also applies a fair use ceiling on unlimited plans. We saw conflicting trial credit figures on two reads of the same page, so we are not stating a trial allotment.
No. Apollo removed native LinkedIn automation in 2024, and as of July 2026 LinkedIn steps inside an Apollo sequence are manual tasks with reminders, not actions the tool performs for you.
Apollo's own help documentation describes the behaviour: you "can add steps to track interacting in LinkedIn from initial contact to sending a direct message", and Apollo "reminds you when you should complete different steps". The same page notes that "you can't A/B test with LinkedIn messaging" (Apollo knowledge base). Apollo's Chrome extension product page lists Salesforce, HubSpot and Gmail, and does not mention LinkedIn at all (source).
The reason usually given is that LinkedIn escalated enforcement against third-party automation, and Apollo chose to protect its core platform rather than carry the risk. We have seen that explanation in third-party analysis rather than from Apollo directly, so treat the motive as reported and the behaviour as documented.
Why this matters for the comparison: if you are evaluating Apollo because you want LinkedIn outreach handled, the product does not do that job. That is not a criticism of Apollo, it is a category boundary. Apollo is a data and email platform. Buying it for LinkedIn is a mismatch you would discover in week two.
| Apollo.io | Postelix | |
|---|---|---|
| Primary job | Find contacts, sequence them at scale | Work a small named market on LinkedIn when a signal appears |
| Contact database | 240M+ contacts, 30M+ companies, exportable | None. We map your accounts, we are not a data vendor. |
| Primary channel | Email, plus phone via dialer | LinkedIn, plus email on the Growth plan |
| LinkedIn automation | No. Manual reminder steps only, since 2024. | Yes. Comments, connections and DMs, each with its own switch. |
| Message writing | Templates, variables, A/B testing on email | Written per buyer in your voice, learned from your posts and DMs |
| Human review | You build the sequence, then it runs | Auto, Review or Off per channel. Review holds every action for approval. |
| Pricing model | Per seat, from $49/seat/mo billed annually, plus credits | Flat: €149/mo Starter, €299/mo Growth |
| Volume assumption | Large lists, high send volume | 100 to 400 tracked accounts |
| Best fit | Sales teams that need reach and data | Founders and small teams in a market they cannot burn |
Apollo figures from apollo.io/pricing and apollo.io, July 2026. Postelix figures from our own pricing page.
Pick Apollo when the problem is that you do not have enough contacts, or enough send volume, and you have a team to work them.
Pick Postelix when the problem is not finding more people, it is that the few hundred people who matter will not respond to anything that reads like a sequence.
Yes, and for some teams that is the right answer rather than a compromise.
The common pattern: Apollo supplies the data and runs the email motion across a wide list, while a LinkedIn-first tool works the narrow slice of accounts that justify individual attention. The two motions target different tiers of the same market, so they do not collide as long as you keep the account lists separate.
The failure mode to avoid is running both against the same accounts at the same time. A buyer who gets a templated email on Monday and a careful LinkedIn message on Wednesday reads both as the same campaign, and the careful one loses. If you run both, split the list by tier and keep the split honest.
Apollo publishes a 91% email accuracy figure. Third-party testing reports lower. We cannot independently confirm either number, so here is the state of the evidence rather than a verdict.
The accuracy testing site Prospeo reports independent tests landing in the 65 to 80 percent range, with bounce-rate results varying between 15 and 38 percent depending on the source, and notes that Apollo's December 2025 waterfall update claims 45 percent fewer bounces but is too recent for independent verification (source). Prospeo sells in an adjacent category, so weigh it accordingly, exactly as you should weigh this page.
Our honest position: every large B2B database decays, all vendors quote their best number, and none of them are lying so much as measuring differently. If deliverability matters to you, run your own bounce test on a sample before committing a budget. That advice applies to us too.
Yes, if you need contact data or email volume. At $49 per seat per month billed annually with 30,000 credits a year, Apollo is priced well for what it does, and the free tier lets you test the data quality against your own market before paying. It is not worth it if your motion is LinkedIn, because Apollo does not automate LinkedIn. Check whether your bottleneck is list size or reply quality. Apollo solves the first one.
No. Apollo removed native LinkedIn automation in 2024. As of July 2026 you can add LinkedIn steps to a sequence, but they are manual tasks: Apollo reminds you to visit the profile or send the message, and you do it by hand. Apollo's own knowledge base describes the steps as tracking and reminders, and notes you cannot A/B test LinkedIn messaging. If you need LinkedIn actions performed automatically, Apollo is not the tool.
Apollo is a contact database with email sequencing, sold per seat, built for reach across large lists. Postelix is a LinkedIn-first engine that works 100 to 400 tracked accounts, warms them up with a real comment before any DM, and writes each message in your voice with an Auto, Review or Off switch per channel. Apollo answers "who else can I contact". Postelix answers "how do I approach these specific people without burning them".
As published in July 2026, per seat per month billed annually: Free at $0 with 900 credits a year, Basic at $49 with 30,000 credits, Professional at $79 with 48,000 credits, and Organization at $119 with a three-seat minimum and 72,000 credits. Custom plans are sales-priced. The advanced dialer is a separate add-on at $149 per month, or $119 billed annually. Credits are consumed by usage, for example 1 credit per email address and 8 per phone number.
Apollo publishes a 91% email accuracy figure. Third-party testing by Prospeo reports real-world accuracy in the 65 to 80 percent range with bounce rates varying by source. We cannot independently verify either figure. Large B2B databases decay continuously and every vendor quotes its most favourable measurement. Run a bounce test on a sample of your own target market before committing budget, whichever vendor you are evaluating.
Yes, and it is a common stack: Apollo for data and the wide email motion, Postelix for the narrow set of LinkedIn accounts worth individual attention. Keep the account lists separate. If the same buyer gets a templated email and a carefully written LinkedIn message in the same week, they read both as one campaign and the careful one loses its effect.
Postelix works your target accounts on LinkedIn: a real comment before any DM, messages written in your voice, and Auto, Review or Off on every channel. Pay on day one, watch it for two weeks, take the money-back guarantee if it is not for you.
Start now, €149/moLast updated July 2026. 14-day money-back guarantee. Cancel anytime. Postelix is a brand and service of Unfair Advantage Ltd, Meleti 2C, 8570 Pegeyia, Cyprus. Postelix is not affiliated with Apollo.io. Apollo is a trademark of its owner and is referenced here for comparison purposes.