Champion tracking on LinkedIn: the people who bring you in
Deals get opened by people. Somebody inside an account says your name in a meeting you were not in, and that is why the call happens.
Champion tracking is keeping a list of those people, per account, and knowing when they move.
Most companies already have some version of this list. It sits in a former account executive's head, or in a CRM field nobody has touched since the last funding round, and nobody has scored it against the accounts you are working now.
What a champion is
A champion is a person who bought your product, ran it day to day, argued for it in a room you were not in, or pulled you into an account without owning any budget. Usually more than one of those.
Each one is a named person with a history with you, rather than a persona or a scored contact: an admin who ran your tool daily for two years, or an evaluator who argued for you and lost.
Champions are one of the six sources your market is built from, alongside competitor engagers, brand engagers, trusted voices, market trends and your own inputs. The champion source is the one you feed, because most of it comes from your side: a customer list or a CRM export, plus the names of anyone who ran an evaluation.
Why champions matter more than an account score
Intent scores are attached to companies. A company cannot forward your email, cannot vouch for you in a procurement meeting, and cannot tell a new employer that they used you at their last job.
An account score tells you a building looks warm. It does not tell you who inside it will pick up. When a company changes vendors, the reason is usually a person who arrived with an opinion.
That is also why the champion list survives churn. A customer that cancels still contains people who liked working with you, and those people go somewhere else. The account is closed. The people in it are still reachable.
Job change alerts: the trigger worth acting on
A champion changing company is the clearest opening in B2B, and it is public. Their profile changes, they post about it, their market reacts to it.
Two things happen at once. Somebody who already knows your product lands in an account where nobody does. And they arrive in the window where a new hire is allowed to change the tooling, which closes fast.
Postelix watches for that. When a person on your champion list changes company, they surface in the weekly readout with their new role and new company, and the account moves with them into your market.
New job posts also travel further than product posts. In one ecommerce market we pulled, a new-job post drew 21 reactions from the sampled market and a hiring post drew 27, while that company's biggest product launch of the quarter drew 13. People posts beat product posts about two to one.
How Postelix names and ranks champions per account
Profile view capture needs LinkedIn Premium or Sales Navigator on the connected seat. Reaction and comment capture does not.
Test a post or an ad on a champion before you spend
A champion list is also the cheapest test group you have. These are people who already understand your category and have opinions about your product.
Before a campaign, you can see which of your recent posts your champions engaged and which they ignored. A message that your champions do not react to is unlikely to work on people who have never heard of you.
The same applies to ads. If a piece of creative earns nothing from the people who like you most, spending against a company list to reach strangers with it is an expensive way to find that out.
What champion tracking gives you today
Champions named and ranked per account, inside your weekly readout, with the topics that land for each of them and a flag when one changes company.
That is the whole of it. There is no service layer around it and no research team assembling briefs on your behalf. You get the list and the drafting tools, and you decide who to write to.
We do not promise meetings from a champion list. We do not claim a ranked champion is in a buying cycle, because a job change is an opening and not evidence of a budget. And champions are private people, so they appear in your account and never in anything we publish.
Questions
Keeping a named list of the people who bought, used or advocated for your product, organised by the account they are in now. The list is ranked per account, carries the topics each person engages with, and flags when someone changes company. It is the source that turns past relationships into current openings.
Job changes are public on a profile and usually announced in a post. When someone on your champion list moves, they surface in the weekly readout with the new role and company, and their new account comes into your market with them. We work only from what the person made public.
Mostly from you: a customer list or a CRM export, plus the names of anyone who ran an evaluation. We add the people already in your market who show a history with your company, then keep the whole list scored week by week. It is the one source where your own records beat anything we can find in public.
No. You get them named and ranked per account with the topics that land, plus drafting help for the follow-up. The sending stays with you and your team.
Keep them. A cancelled account still contains people who liked the product, and the useful moment is when one of them turns up somewhere else. That is exactly the case job change tracking is for.
See your champions inside your market
The readout names and ranks the champions per account and shows what lands with each of them. We build it and walk you through it on a call.