Track customer champions and LinkedIn job changes
A past customer moving to a new company can be a useful reason to reconnect. Postelix keeps customer champions in a named list, organised by their current account, and surfaces public job changes in your weekly report.
Start with people who bought, used or advocated for your product. Your CRM and customer team's records provide the relationship history.
What a champion is
A champion is a person who bought your product, ran it day to day, argued for it in a room you were not in, or pulled you into an account without owning any budget. Usually more than one of those.
Each one is a named person with a history with you, rather than a persona or a scored contact: an admin who ran your tool daily for two years, or an evaluator who argued for you and lost.
Champions are one of the six sources your market is built from, alongside competitor engagers, brand engagers, trusted voices, market trends and your own inputs. The champion source is the one you feed, because most of it comes from your side: a customer list or a CRM export, plus the names of anyone who ran an evaluation.
Connect account activity with people you know
Connect each account with the people inside it who already know your product. Record who used it, led an evaluation, introduced you to colleagues or approved a purchase.
When one of those people moves, your team can draw on a real relationship. The account may be new, but the introduction starts with shared experience.
Use job changes as a reason to review an account
When a champion publicly changes role or company, Postelix surfaces the update with their new account.
Review the new role and the company's fit, then reconnect around the work you did together. Your weekly report keeps these changes visible so a useful introduction does not depend on someone remembering to check a profile.
How Postelix names and ranks champions per account
Profile view capture needs LinkedIn Premium or Sales Navigator on the connected seat. Reaction and comment capture does not.
Ask champions for feedback on your message
People who know your product can help you check whether a post or campaign explains it accurately. Ask for specific feedback on the problem, example or wording.
Treat their LinkedIn engagement as one input. A champion may miss a post, and existing customers may respond differently from new prospects. Validate promising ideas with the wider audience before increasing spend.
Your champions, organised by account
See champions under their current companies, with relationship history, relevant activity and job-change updates. Use the drafting tools to prepare follow-up around the context you already share.
Your team chooses the people and messages. Postelix keeps the relationship history and changes close at hand.
Questions
Keeping a named list of the people who bought, used or advocated for your product, organised by the account they are in now. The list is ranked per account, carries the topics each person engages with, and flags when someone changes company. It is the source that turns past relationships into current openings.
Job changes are public on a profile and usually announced in a post. When someone on your champion list moves, they surface in the weekly readout with the new role and company, and their new account comes into your market with them. We work only from what the person made public.
Mostly from you: a customer list or a CRM export, plus the names of anyone who ran an evaluation. We add the people already in your market who show a history with your company, then keep the whole list scored week by week. It is the one source where your own records beat anything we can find in public.
No. You get them named and ranked per account with the topics that land, plus drafting help for the follow-up. The sending stays with you and your team.
Keep the relationship history. A former customer may move to a company that fits your product, and a useful past relationship gives you a natural reason to reconnect.
Book a demo. Then run it on your own market for 7 days.
The demo is with the founder and shows the loop in action. A work email is enough, no card.