Postelix vs Favikon: creator rankings and the voices your market follows

Favikon describes itself as "AI Infrastructure for Influence" and says it helps brands find, analyse and engage the creators shaping their market, as published on favikon.com, September 2026.

The capabilities listed on the homepage, as published on favikon.com, September 2026:

• Creator Discovery: "Find them by writing a prompt"
• Influencer CRM to keep relationships organised
• Creator Analytics to vet authenticity and brand fit
• Campaign Management on one board
• Social Listening for competitor tracking
• Influencer Outreach automated across channels

Scale, as published on favikon.com, September 2026: more than 10 million creators indexed across nine platforms, more than 200 million posts analysed, data refreshed every 24 hours, with coverage including Instagram, TikTok, YouTube, LinkedIn, X and Twitch. Favikon Rankings are free public leaderboards, described as "Who's winning, ranked weekly". Favy, their AI agent, is also available as an MCP server with 43 tools for Claude, ChatGPT and Gemini.

The ranking method. Favikon's Authority Score is described as "the overall influence and credibility of creators across multiple social media platforms" and the algorithm is described as assessing "engagement, consistency, reach, and content quality across social media networks", with a separate Authenticity Score that looks for manipulation patterns and a tier system on top. As published on favikon.com, September 2026.

Pricing, as published on favikon.com, September 2026. Core at $199 a month, or EUR 179 or GBP 159: 500 credits, 3,000 contacts, 1 active campaign, 100 tracked creators, Creator Search, Content Search, Rankings, Lookalikes, email messaging and a Chrome extension. Pro at $299 a month, or EUR 269 or GBP 239: 1,000 credits, 5,000 contacts, 5 campaigns, 300 tracked creators, MCP access, Radar, social DMs, GA4 integration and priority support. Enterprise is custom and adds API access, onboarding, a dedicated CSM, custom data exports and SEPA or wire payment. All plans carry a 7-day free trial.

Worth saying: Favikon is a European company. Its privacy documentation names MOOJITO SAS in Le Kremlin-Bicetre, France as the data controller and points influencers to the CNIL, as published on favikon.com, September 2026.

Postelix builds a named market on LinkedIn for one company: the actual people who decide and influence purchases in your category, with name, role and LinkedIn profile, re-scored every week.

Six sources build it. Competitor engagers, the people who reacted to or commented on your competitors' posts. Brand engagers from your own page and team. Trusted voices, the creators this market follows. Champions, people who used your product and moved company. Market trends. Your own customer list and CRM.

The voices layer sits inside that. We do not start from a creator index. We start from your market, then ask which public accounts those specific people follow and engage. The ranking is a fraction of your sample, printed as such.

From a revenue-tooling market in the Nordics, pull dated 27 August 2026, 170 most active people of 642 sampled: Brian LaManna, an account executive at Gong who writes the newsletter "Closed Won", reached 29 of 170. Abhijit Mitra, CEO of Outreach, 24. Laurie Pratt Ehrbar, CMO of Clari and Salesloft, 20. Amit Bendov, Gong co-founder, 17. Steve Cox, CEO of Clari and Salesloft, 16. Nadia Rashid, CRO of Outreach, 16. The person this market follows most is not a vendor CEO. It is an AE with a newsletter.

The same pattern shows up in ecommerce customer-service AI, London, August 2026, 170 most active of 264 sampled. The CX Professionals Association reached 50 of 170. Lisa Popovici, Siena co-founder, 26. Melissa MacAlister, VP CS at Gladly, 20. Andrei Negrau, Siena CEO, 14. Joseph Ansanelli, Gladly co-founder, 9. Siena's two founders together reach 40 of the sampled market. Siena's company page reaches 3.

We also print the honest results. In Postelix's own market of 3,472 named people, the top trusted voice reached 4.5% of a 200-person sample. That market is diffuse. No single voice owns it, and we say so rather than dressing it up.

Around the voices sit the other four uses of the same list: content testing, an ad company list and title layer for Campaign Manager, events at company level, and outbound based on who entered the market this week.

Pricing runs EUR 490 a month for up to 2,500 people, EUR 1,190 for up to 7,500 with trusted-voice partnerships and shared warming, and from EUR 3,900 for regional audiences. Postelix is a brand of Unfair Advantage Ltd, Cyprus.

Favikon is the better buy in several cases, and they are not edge cases.

You are running an actual influencer programme. Paid posts, gifting, affiliate links, briefs, deliverables, approvals. Favikon has the CRM, the campaign board, the outreach and the GA4 integration for that, as published on favikon.com, September 2026. We have none of it. We tell you who to work with, not how to run the contract.

You work across platforms. If your programme touches TikTok, Instagram and YouTube as well as LinkedIn, one index covering nine platforms beats four separate tools. Postelix is LinkedIn only.

You need to vet a creator you already found. Authenticity scoring, audience quality and brand fit are a real problem and Favikon sells a direct answer to it. We measure overlap with your market and nothing about a creator's own audience quality.

You need contact data at volume. Core includes 3,000 contacts and Pro 5,000, as published on favikon.com, September 2026. That is a different shape of product from ours.

You want a fast public read. Favikon Rankings are free public leaderboards updated weekly, as published on favikon.com, September 2026. If you just want to see who is loud in a niche this week, that costs nothing.

You are a B2C or creator-led brand. Almost everything we do assumes a B2B category with identifiable competitors posting on LinkedIn. If your buyers are consumers, we are the wrong tool.

Pick Postelix when the question is which voice reaches your buyers, and you want the answer as a count.

Follower count is not the answer you need. A creator with a large following in your category may reach almost none of the people who can buy from you, and a small one may reach a quarter of them. We can only answer that because we hold the named market first. In the Nordics revenue-tooling pull, the top voice reached 29 of 170. That number is the whole point.

You want the buyers as well as the voices. Favikon's output is creators. Ours is a market of named buyers, and the voices are one layer inside it. The same list becomes your ad company list, your content test panel, your event shortlist and your outbound queue.

You are choosing whose posts to sponsor. Thought leader ads on LinkedIn let you sponsor a member's post with their permission. Choosing which member is a market-overlap question, not an authority-score question. In the London ecommerce pull, Siena's two founders reached 40 of the sampled market and the company page reached 3.

You need European coverage of a narrow B2B category. Nordic revenue teams, DACH manufacturing, Benelux ecommerce. We build the market where your buyers are, from public LinkedIn engagement.

You want to know when a voice stops working. The market is re-scored every week, so the overlap number moves and you can see it move. A creator index tells you a creator's reach. It does not tell you whether your specific market drifted away from them in the last month.