Postelix vs SparkToro: LinkedIn Audience Research

What this comparison covers

SparkToro helps marketers research where an audience spends time online, including websites, social accounts, search behaviour and media. Postelix focuses on a maintained LinkedIn audience and the public engagement around that audience.

Choose based on the work you need to do after the research: broader media planning, ongoing LinkedIn marketing, or both.

This comparison is written by Postelix. We are not affiliated with SparkToro. Vendor links were checked on 6 September 2026; features and pricing can change.

What SparkToro provides

SparkToro's audience research covers preferred social networks, demographics, search keywords, website visits, media consumption and accounts an audience follows. Its reports help marketers choose channels, topics and potential partners.

That breadth is useful when your research question spans podcasts, websites, social networks and search. Check its current coverage and plans at https://sparktoro.com/.

What Postelix provides

Postelix combines public LinkedIn engagement with your customer and CRM inputs to maintain a named audience. Your team reviews the people, roles and companies, and removes wrong fits.

The weekly report covers audience changes, vendor and topic engagement, relevant creators and events to investigate. Reactions and comments carry source posts; profile visits are a separate signal where available.

See /linkedin-market-data for the workflow, /markets for published examples and /data/method for the measurement limits.

Compare the workflows

Which fits your team?

Choose SparkToro when you need to investigate websites, podcasts, search terms and social channels used by an audience. It is a useful starting point for a media plan or a new category.

Choose Postelix when your team needs to maintain a LinkedIn audience and use its public activity in content, company targeting and follow-up.

The tools can complement each other. Compare their current coverage, required inputs and output against one actual project before committing.

Compare scope and cost

Postelix Basic is EUR 490 per month: discover up to 2,000 new people per month and maintain up to 6,000 active people in one market. Team is EUR 1,190: up to 6,000 new people per month, 18,000 active people and three markets. Enterprise starts at EUR 3,900: up to 20,000 new people per month, 60,000 active people and up to ten markets within the agreed scope. Allowances are shared across markets. Background refreshes gradually slow as the active audience grows; recent activity is prioritised. Advertising spend is separate; Tier 1's recommended starting ad budget is about EUR 500 per month.

Check SparkToro's linked website for its current price, included usage and billing terms. These products cover different work, so compare the outputs, required staff time and total cost for your project.

See the research before choosing

Review /markets for published examples, /trusted-voices for creator overlap and /competitor-engagers for the audience-building workflow.

Bring your own category and competitors to a market review. That is the best way to assess whether the report gives your team something useful to act on.