Reach the right companies with your LinkedIn ads
Build the target list name by name, then run your LinkedIn ads against exactly that audience.
Postelix turns your named audience into a company list and suggested roles for Campaign Manager.
Use the same research to choose content topics, shape your creative and identify the people engaging with your team's posts.
Your audience becomes a practical starting point for every campaign.
Build an audience around relevant accounts.
Postelix groups the people in your market by company and gives you a list for LinkedIn Campaign Manager. Apply the roles and regions that fit your offer, then review the matched audience.
This works with your LinkedIn ad strategy: promote your company's content, run campaign creative or include creator partnerships when they fit. The audience research helps you choose whom to reach and what to say.
How to prepare the audience.
Define the market
Agree the category, region, relevant roles and exclusions.
Review the evidence
Check the posts and profiles behind the engagement signals. A reaction alone is not qualification.
Group people by company
Remove duplicate organisations and check names and company domains.
Apply targeting in Campaign Manager
Upload the company list and add the appropriate roles and locations.
Check delivery
Review match results, audience size and LinkedIn's current requirements before launch.
Refresh the list
Review audience changes regularly and decide whether the campaign needs an update.
See competitor engagers for the source-list workflow and our method for the measurement limits.
Plan your campaign with the LinkedIn ads campaign brief.
Make the audience large enough to deliver.
FAQs
Use Postelix to identify the relevant companies behind competitor engagement, then build your LinkedIn audience around those companies and roles. It is a practical way to bring category activity into account targeting.
Check the company match results and the filters applied after matching. Correct identifiers, review exclusions and expand only where the additional companies or roles still fit. LinkedIn determines whether the final audience is eligible to run.
A company list and suggested roles for Campaign Manager, informed by your named audience and its activity. Your team can use those inputs with company content, campaign creative or suitable creator partnerships.
Tier 1 costs EUR 590 per month, with roughly EUR 500 per month of separate ad spend recommended as a starting point. Actual spend should follow your audience size, campaign objective and measured results.
Book a demo. Then run it on your own market for 7 days.
The demo is with the founder and shows the loop in action. A work email is enough, no card.