LinkedIn attention benchmark for one B2B market

Most LinkedIn benchmarks start from the post and report what it received, such as an engagement rate for a company page. This one starts from the audience and asks where a defined market's public reactions went.

Pulled 31 October 2026. One market. Reach comes from 100 people in the latest pull, and actions from 503 people over four weekly reads.

Reach counts how many of the people we read reacted to an author at least once. One person counts once per author, however many of that author's posts they reacted to. This is the creator overlap count from our method. We publish no author names.

The widest reach was about 4% of the people read in two pulls and 2.5% in the other. The pulls overlap only in part: we matched 19 of the October people to the second pull and 11 to the first. The result repeating across them is the strongest evidence on this page.

The last row needs care. We picked those 10 authors after seeing the results, which nobody planning a creator budget can do. Even with that advantage they touched between about 1 in 5 and 1 in 4 of the people read, at least once each. In the October pull, the 100 widest-reaching authors touched 67 of the 100 people.

Across four weekly reads in October we saw 29,956 public reactions from the 503 most active people in the market. We matched each one by post to everything Postelix tracks in this market, then added 73 further actions that our other capture routes saw from the same people.

The 15 actions came from 11 people on 9 posts. Own posts and competitor pages share a row because we do not publish a group smaller than 10 people.

A handful of pages will always look small next to everything on LinkedIn, so read this as a sense of scale, not a verdict on any vendor.

Treat 15 as a floor. We watch eight competitor company pages and only three produced data in this window, and part of that gap is a capture problem on our side. Posts by competitors' employees count as other posts. Postelix is also a small company, and a well-known vendor would score higher. Ten times this count would still be 0.5%.

The whole market shows a similar picture. Of 3,595 people, 88 (2.4%) were seen acting on our posts or a watched competitor's page between 29 September and 26 October.

For a smaller set of 330 reactions we know the author, because a separate process had opened those posts.

About 3 in 4 went to people. A little over half of the reactions on pages went to the reader's own employer, which leaves about 1 in 9 for every other page, vendors included.

Read this as a rough split. The set is not random, and it only covers posts with readable text that the other process chose to open.

These are our readings of one market, not rules.

The market is Postelix's own target market: marketing, growth and founder roles at B2B software and technology companies, mainly with 10 to 250 employees, in DACH, wider Europe and the US. On 31 October 2026 it held 3,595 people at 2,365 companies. Unlike our category reports, it is a list of target people, not a sample of people who engaged with vendors.

We read only the most active part of it. People are ranked by Postelix's activity score, which is built from the public actions we record. The reads feed that score, so the same people tend to stay on the list. The 503 people in the weekly reads and the 100 in the latest pull are the top of that ranking, and 502 of the 503 were still in the market on 31 October.

Shares are of the 3,595 people in the market and the 502 in the weekly reads. Groups come from free-text titles and locations, so they are approximate. A title is a proxy: some of these people hold no budget, and some real buyers are missing.

The weekly reads cover 14% of the market and 11% of the people seen acting on own or competitor posts, so they do not lean towards those engagers. Some people in the sample have been contacted by Postelix, which could lift our own share.

Sample, calculation and naming rules follow our published method, and we name no person or company in the target set.

This describes a broad market, where the same job titles exist at thousands of companies across several regions. That is the position of a B2B software company selling to marketing or growth leaders.

It does not describe these cases:

This page keeps its address. We plan to rerun it every quarter with the same saved queries, and the next update is planned for January 2027. If the market definition changes, the page will say so.

If a number here is wrong, write to help@postelix.com. We will fix it and say what it was before and when it changed, as our method promises.