LinkedIn market data: the people in your market, by name

A market, in this product, is a list of named people. Not a segment, and not an audience size in Campaign Manager. Person, role, company, LinkedIn profile.

Four properties matter.

It is built from behaviour. Every person is on it because of something they did in public: reacted to a competitor's post, commented under a category post, engaged your own team's content, follows a creator your market follows.

It is dated. The window is rolling, usually 90 days. Someone who reacted last spring and nothing since drops out of the active market.

It is re-scored weekly. Every week you see who entered, who is warming and who went quiet. That movement is the part you act on.

It is checkable. Every row traces back to a post you can open yourself.

Sizes are ordinary. A tight European category runs a few thousand people. Our own market is 3,472 named people. A market you can list is a market you can work.

The sources are merged and de-duplicated into one list, then title-filtered to the roles that decide and influence in your category. You strike out the wrong fits and the strikes persist.

After that, capture keeps the list alive. Reactions, comments and profile views from people in your market come back named, with the exact post attached. Profile view capture needs LinkedIn Premium or Sales Navigator on the connected seat.

A bought contact list. A purchased list is people who matched a filter on the day someone sold it to you. It contains no evidence that any of them care about your category, and it is stale the week it arrives.

Job title targeting. Title targeting reaches everyone who wrote the right words in a profile field, whether they have opened a post about your category this year or not. You pay the same for both groups.

Follower counts. Your follower number counts people who clicked once, often years ago, many of whom now see nothing you publish. It is a vanity denominator with no relationship to your market.

Impression totals. Impressions tell you how many times something was rendered. They cannot tell you whether one person in your category saw it.

Ads. The market becomes a company list plus a title layer for LinkedIn Campaign Manager matched audiences. We hand you the company list and the title layer.

Events. The rooms your market gathers in, at company level, taken from what the market reacts to and from research. Never a person level attendance claim.

Voices. The creators and institutions your market follows, ranked by overlap with your list rather than by follower count. In one revenue tooling market, the most-followed person was an account executive who writes a newsletter, reaching 29 of the 170 most active people. Two vendor CEOs came next at 24 and 16.

Outbound. The weekly movement list: who entered the market, who is warming, who acted this week. Your team works that list instead of a static queue.

One page a week. It carries the crowd number, the segments inside it, the buyer tier, competitive attention showing which vendor your market reacted to and how much per post, the voices, the rooms, and the movement.

Every table prints its sample size and its window, so you can see what a number is and is not. Zero is printed as zero with the post count beside it.

Here is what competitive attention looks like, from a London pull in August 2026 in ecommerce customer service AI. 264 people were sampled and the 170 most active were used.

The largest ecommerce helpdesk brand in that table sits at 0.8 reactions per post. Every market we have pulled so far has had a vendor like that, big by revenue and close to invisible in its own market's attention.

It is not a scraped contact database. We do not sell you rows of emails. The unit is a maintained market. Nothing arrives as a file and then ages.

It is not intent data bought from a vendor. There is no third party model telling you someone is in-market. Every person on the list is there because of a public act you can go and look at.

It is not proof of buying authority. Title looks right is not the same as budget. We write the sampled market, and we never claim a group of people decided anything.

It is not a meetings promise. The product gives you a market and the tools to work it. What you send and what you close stays yours.

Postelix is a brand of Unfair Advantage Ltd in Cyprus, and the product is built for the European rules. We work from public LinkedIn engagement, vendor level aggregates and your own inputs. Several US attention vendors geofence the EU or do not operate here, which is why this posture matters to a European team.

Most companies start at Tier 1 with one market and one language.

Founders and in-house marketing leaders at B2B companies of roughly 20 to 200 people, in Europe, selling something with a considered purchase behind it.

That size is deliberate. Below it there is usually no one to act on a weekly readout. Above it, the marketing team already has an analyst and a data stack, and they want a feed rather than a product.

It works best when someone posts on LinkedIn under their own name, because founders and operators reach roughly ten times what their company page reaches. In one market we pulled, two founders reached 40 of the sampled market between them while the company page reached 3.