Turn your marketing attention into pipeline.
Your posts, ads and events reach people at your target accounts every week, and most of them never fill in a form. Postelix names them, gets the ready ones to sales within minutes, and shows which campaign started each conversation.
Marketing works. Proof doesn’t.
You pour budget into ads, content and events, and most of that attention evaporates. It never fills a form, and when the board asks what marketing produced, you have impressions, MQLs but no real buyers.
Impressions
Clicks
MQLs
CTR
Who the buyer isWhich people are actually interested?
Why nowWhat prompted it, and how far along they are.
Who knows themWhich teammate can make the intro?
No named buyers. Just anonymous engagement and MQLs.Six campaigns marketing teams run with Postelix.
Turn your CEO’s boosted post into a list for sales.
When: You run thought-leader ads, and the people who react never reach your sales team.
- Postelix gives you the company list and the roles for Campaign Manager.
- You boost the post to that list, from your own ad account and budget.
- Everyone from your market who reacts or comments comes back by name, with the colleague who knows them. The first message goes out within minutes.
You get: A named list for every campaign, already in HubSpot and in front of your BDRs.
Ad audience
Find the rest of the buying committee, then get your ads in front of them.
When: You know 5 of the 20 people involved at a key account.
- Add the accounts and the people you already know, or let Postelix start from HubSpot.
- It reads everyone else at each account and names the missing roles, with a reason for every pick.
- The committee goes into your next campaign as the company and the roles to target. Anyone who then engages goes to the account owner.
You get: A committee map per account: who is named, who is missing, who on your team knows them.
Build your market
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Kreetz
#nemoro-account
Give sales one ranked list, built from every touchpoint.
When: Interest is spread across LinkedIn, your website and your competitors’ posts, and nobody adds it up.
- Every visit, profile view, reaction and comment at an account lands on one timeline.
- Postelix scores each person on fit plus what they did. One-off clicks stay below the bar.
- When someone crosses it, the account owner gets a Slack message with the evidence and the dates.
You get: A short list sales trusts, because every name comes with its reason.
Capture demand
Pick the events your accounts go to, and work the room before you arrive.
When: You’re deciding where the events budget goes, or you’ve already booked the stand.
- Postelix shortlists the conferences and associations your market talks about, with dates checked against the organiser.
- Six weeks out, the company list for that event goes into Campaign Manager.
- People from your accounts who say publicly that they’re attending go to the colleague who knows them, with a draft.
- Got the organiser’s attendee list? Upload it. Postelix picks the right people and the way in.
You get: A shortlist with the companies from your market around each event, and a follow-up list the day after.
EventsSee who engages with your competitors, every week.
When: Your competitors post more than you do, and their audience is your market.
- Postelix reads the reactions and comments on 6 to 10 competitor and category accounts.
- It keeps the people at your target accounts and drops the ones who sell what you sell.
- When two people at one account engage with a rival in the same week, the account owner hears about it.
You get: Named people per competitor, the topics that pulled them in, and the accounts warming up.
Competitor engagers
Email the people who aren’t ready yet about the topic they cared about.
When: Your nurture sequence sends everyone the same four emails.
- Postelix tags each contact in HubSpot with the topic they engaged with, like forecasting or data quality.
- Your email tool sends the matching content. Anyone who hits a sales trigger you set goes to sales.
- Where Postelix saw nothing, it says so, and your standard sequence carries on.
You get: A topic on every contact Postelix has seen, and a count of how many have none.
How it works
Creators
Rank creators by how many people in your market engage with them, before you pay for a repost or a partnership.
Influencers
Your experts’ posts
See which colleague’s posts reach your accounts, and boost those first.
Leads
More of your market
Start from your best customers. Postelix finds the companies and people like them that your LinkedIn targeting never reached.
LinkedIn market dataOne boosted post, Monday to Friday.
What one week with Postelix looks like. A single boosted post turns into named people, first messages within minutes and meetings on the calendar, before the week is out.
GRT systemsEveryone on your team gets their part, in Slack or by email.
Nobody has to log in to another tool. The app is there when someone wants the whole account.
| Who | What lands | When |
|---|---|---|
| Head of marketing | Accounts watched, people who showed interest, conversations started, pipeline sourced and influenced | Monday |
| Performance marketing | The company list and roles for each campaign, plus the accounts that moved after the last one | Monday |
| Content | The topics and posts your market reacted to this week, yours and your competitors’ | Weekly |
| Events | Events and associations your market mentions, with dates and the companies around each | When found |
| Sales and account owners | The person, what they did, the colleague who knows them, the message that went out | Within minutes |
Pipeline by campaign, with the names behind every number.
LinkedIn won’t tell you who saw your ad. Postelix shows which accounts on the list moved afterwards, follows each person to the deal in your CRM, and lets you open any number to see who is in it.
| Campaign | Accounts that moved | People from your market | Conversations | Meetings | Sourced | Influenced |
|---|---|---|---|---|---|---|
| Lara’s forecasting post, boosted | 31 of 428 | 22 | 4 | 2 | EUR 46k | EUR 120k |
| CFO roundtable, Munich | 19 of 60 | 31 | 6 | 3 | EUR 0 | EUR 210k |
| Competitor audiences, September | 30 | 48 | 7 | 2 | EUR 38k | EUR 64k |
| Your experts’ posts | 33 | 57 | 9 | 4 | EUR 52k | EUR 150k |
Sourced
Postelix found the person first, they weren’t in your CRM, and a deal was created within 90 days.
Influenced
Someone at the account engaged with the campaign before the deal was created.
Moved
After the campaign started, someone at the account engaged, visited a connected profile or visited your company page.
Postelix claims no lift unless you run a holdout group.
What you need to start.
FAQ
Do I need to change how I run ads?
No. Your ads keep running from your own account, with your budget. Postelix gives you the company list and roles, and names the people from your market who react.
Can Postelix see who saw or clicked my ads?
No. LinkedIn doesn’t share that per person, with anyone. Postelix sees the visible reactions and comments on promoted posts, and which accounts on your list engage or visit a connected profile afterwards.
Do we have to post content?
It helps. One post a week from one leader is enough to start. The competitor list, the buying committees at your accounts and events all work without any posting.
Our market is only a few hundred companies. Does it work?
Yes. A small market is where knowing each person matters most, and where ads get expensive fast. Start with the map and your leaders’ posts.
What if our buyers barely use LinkedIn?
Then the LinkedIn part is thin, and Postelix leans on the rest: who to talk to at each account, company-level website visits, hiring and news. You’ll see in the first 7 days how much it finds.
How is this different from our marketing automation?
Your marketing automation sees form fills and known contacts. Postelix finds the people at your accounts who never filled in a form, adds them to HubSpot with what they did, and gives each one a topic your emails can use.
How do you count sourced and influenced pipeline?
Sourced: Postelix found the person first, they weren’t in your CRM, and a deal followed within 90 days. Influenced: someone at the account engaged before the deal was created. Both are written onto the deal in your CRM, so you can check them.
Is it GDPR-safe?
Postelix is built by an EU company and runs on EU infrastructure. It works from public LinkedIn activity and the data you bring in. Website visits are identified at company level, and ad audiences go out as company lists. Your own duties as a controller stay with you, so check with your counsel.
