Find LinkedIn creators your B2B audience engages with
Find creators who already attract the people you want to reach.
Postelix ranks LinkedIn creators by engagement from your target audience and shows which of their posts earned that attention.
Use the shortlist to join relevant conversations, plan collaborations and choose where to put your partnership budget.
How creator audience overlap is measured.
Start with a defined audience, then count the people in that sample who engaged with each creator during the measurement window. A person who reacts to several posts by the same creator counts once in that creator's overlap figure.
For example, 29 of 170 means 29 people in the 170-person sample engaged with that account. It does not mean 29 buyers, 29 followers or 29 people reached by an ad. People may overlap across creators, so do not add creator counts without removing duplicates.
Compare the source posts as well as the counts. A relevant discussion may be useful even when it attracted fewer people.
Example: creators in a Nordic revenue-tooling audience
Here is the creator overlap table from a revenue tooling market in the Nordics, pulled 27 August 2026. 170 most active people from a 642 person sample, 90 day window.
Brian LaManna had the highest observed overlap in this sample: 29 of 170 people. The table includes executives and an operator, which makes it useful to review individual accounts as well as company pages.
In the ecommerce customer-service sample, 50 of 170 people engaged with the CX Professionals Association. A relevant institution can therefore belong on the shortlist alongside individual creators. See /markets/revenue-tooling and /markets/ecommerce-customer-service-ai for the full context.
Three ways to use the shortlist.
Join relevant conversations with examples and answers from your own experience. Your team shows up where the audience is already active.
Bring the creator a concrete idea, backed by the posts and topics that attracted your audience. Use the overlap data to choose the collaboration and agree the scope.
Use the audience research to plan LinkedIn ads around relevant companies and roles. Where a creator partnership is a fit, agree how their content will be used. See /linkedin-ads-audiences.
Write a specific creator introduction.
Use one verified observation and a clear reason for contacting the creator. For example:
"Your post on support handoffs drew responses from several people in the audience we research. We are putting together a discussion on the same problem. Would you be open to hearing the idea?"
This is an illustrative message. Replace it with a post you have actually reviewed and a collaboration you can describe. Make the proposed collaboration specific enough for the creator to assess.
Plan the collaboration with the B2B influencer partnership brief.
When overlap is low.
In Postelix's own 200-person sample, the highest creator overlap was 4.5%, or nine people. The broader audience list contained 3,472 people, but the percentage describes only the 200 sampled.
That finding gives us little evidence for concentrating the budget on a single creator. It suggests testing several relevant accounts and our own content before making a larger commitment.
The limits of measuring voices this way.
Public only
We measure public creators on public posts. A creator's name, role and overlap number appear in your readout because their posts and the reactions on them are public. Private people never appear in a published table, and we do not publish or imply an engager list.
Sampled
Overlap is measured against a sample, and the sample size is printed on the table. Our own number came from a 200 person sample, the Nordics numbers from the 170 most active of 642.
Attention, not endorsement
Overlap measures attention. It is not endorsement, and a creator whose posts your market reads may compete with you.
Relative, not absolute
A voice with a low overlap number is not a bad creator. They may reach a different market very well. The number only describes their relationship to yours.
FAQs
We start from your named market, then count how many of those people engaged each public creator's posts in a 90 day window. The ranking is by overlap with your market rather than by follower count or engagement rate. Every table prints the sample size it was measured on.
Use it alongside audience fit, relevant engagement, content quality and cost. A large following describes scale; overlap with your target sample gives a more specific view of relevance. Neither measure alone predicts campaign results.
No. We give you the ranked overlap list, the posts of theirs your market reacted to, and a draft of the opening message. You send it. Trusted-voice partnership support sits in Tier 2 at EUR 1,190 per month.
Yes. Institutions and company pages can attract relevant engagement. In the ecommerce customer-service sample, 50 of 170 people engaged with the CX Professionals Association. Rank each public account on the same definition and window.
Low overlap suggests testing several creators or prioritising your own content before a larger sponsorship. It can also reflect an incomplete sample. Review coverage and relevant posts before ruling out a partnership.
Book a demo. Then run it on your own market for 7 days.
The demo is with the founder and shows the loop in action. A work email is enough, no card.